Why we publish our shortlist numbers

Every Keldwell client gets a Friday note with the full funnel: how many people we mapped, approached and met, and what the ones who said no told us.

Why bother

Because a shortlist of six means nothing without the 206 people behind it. The numbers show a client whether their brief, their pay band or their story is the problem, while there is still time to fix it.

It also keeps us honest. A search that stalls at 40 approaches is a search we are running badly, and the client should see that as early as we do.